What’s your key to winning more complex sales, faster?
Hint: Conversations that create a rapid and intense level of value perception.
Prospects do not care about messages that are all about you. They care about driving business growth, accomplishing their initiatives and partnering with experts who can help them create significant differentiation in their markets.
Your chief competitor is not “that other company”. It is the status quo of what your prospective customers are doing now. They’re doing something and they are not doing it with you.
In 9 out of 10 meetings, salespeople fail to demonstrate they understand the problems executives are facing and are unable to connect the dots between those challenges and your solution.
– Forrester Research
The best salespeople perform at a level that is 300-500% more effective than average. What are these people saying and doing that makes them so effective?
The answer: They are conversationally communicating messages at every interaction that develop a deep, wide mental GAP between where your prospects are now and where they want to be. When your sales team knows What to Say, they have effectively internalized powerful Sales Conversation Messaging that shatters the status quo.