TWG Perspectives
Ideas and points of view on revenue growth for mission-driven organizations.
The Conversation Your Team Was Never Trained to Have
Your development team was trained to manage relationships. Nobody trained them to guide decisions. That's why revenue stalls.
Stop Touching Me: The Myth of Monthly Donor Touchpoints
Why the most popular advice in major gifts is quietly killing your pipeline.
Moves Management Was Built for a Different Era
The framework running your major gifts program was designed for a world that no longer exists.
Why Your Major Gift Pipeline Is Stalling — And What to Do About It
Most nonprofits treat major gift conversations like transactions. Here's how to shift from pitching to guiding decisions.
The Conversation System That Tripled Revenue for a National Foundation
A case study in what happens when you stop asking for gifts and start elevating decisions.
From Guesswork to Playbooks: Equipping Small Teams for Big Wins
How resource-constrained development teams are closing six- and seven-figure gifts with the right system in place.
"New perspectives published regularly. Each one grounded in donor decision evidence. Each one built to change how you think about revenue growth."
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